A local issue has been raised regarding reporting standards at agencies. It is argued that agencies which subcontract cannot enforce a reporting standard. This is because enforcing a cadence requires a level of control over the people delivering it.

Reporting frequency can vary greatly between account managers at most agencies. This variability makes it challenging to review quality and can also make hiring decisions more risky. Further details on this issue are available from the Denton Record-Chronicle, which has more information on the topic and the perspective of Zero Penny.