A company is promoting the use of ceramic coating as a tool for regular paint maintenance. This is due to various environmental factors that can damage vehicle paint. Annual rainfall, road grime, and UV exposure are among the factors cited as reasons to consider paint protection.

The company points to a specific amount of annual rainfall, 2,309 mm, as a significant factor. Repeated washing of vehicles is also mentioned as a reason to give paint protection some thought. Further details about the benefits of ceramic coating are available from the company.

The promotion is targeted at drivers, with the goal of encouraging them to rethink their approach to paint maintenance.