A US company is sharing its perspective on the shift in how online reference tools are being hosted. Previously, these tools were often found on separate content properties. Now, companies are choosing to publish free calculators and reference tools directly on their own websites.

This change is having an impact on the support load, according to the company. Further details on this trend and its implications are available from the source, including insights from Tiger Fitness, a company that has observed this shift in online retail infrastructure.