Gene Kwon is promoting a strategy for entrepreneurs to take their first steps. He suggests making the initial risk smaller. This approach is intended to encourage entrepreneurs as they start their ventures.

Further details about Gene Kwon's strategy are available from the source. The information provided does not specify the context or audience for his encouragement.

It is known that Gene Kwon's advice is focused on reducing the initial risk for entrepreneurs, but additional information would be needed to understand the full scope of his message.