A promotion is underway in Houston, where a company called VEVOR has launched an initiative across 10 venues. The effort is tied to a 2026 tournament and involves equipping bars with a particular capability. The campaign, which spans three nights, is focused on Houston's busiest bars that will be showing the tournament.

It includes providing on-demand ice production to these establishments. Further details about this promotion, including its goals and scope, are available from the Denton Record-Chronicle, which reported on the VEVOR Gameday Houston Giveaway.